Dr Mark Bradford

Senior Lecturer, Design Innovation

Dr. Mark Bradford has a Bachelor of Fine Arts (BFA), Graphic Design (Canterbury University), Masters in Fine Arts (MFA), Intermedia (RMIT University), and Doctor of Philosophy (PhD), Business (Massey University) in 2015. Mark is currently Programme Leader for the Master of Creative Enterprise and Innovation (MCEI).

Mark’s design-led research has developed a transdisciplinary framework called ‘BeWeDō®.’ Since 2015, the approach has garnered international recognition in Slovenia, England, USA, Japan, Estonia, Finland, Australia, and New Zealand (most recently, at the ‘Mindset of Design 2022’ – an event created by CreativeHQ to “explore the unobvious”) as a new method within the broad rubric of Design Thinking.

In a nutshell, people embrace BeWeDō® to connect relationally — physically, mentally, and spatially. From 'touch' to 'non-touch,' 'socially distanced' and even 'virtual' practices (launched during the DRS2020 virtual conference), the possibilities are diverse! Since July 2023, he has been exploring the power of BeWeDō as an ‘individual’ practice — a set of actions for leading people forward, focused on what truly matters.

His branding experience ranges from working with the multidisciplinary practice Designworks in Auckland and Melbourne through to global technology company Dimension Data. Mark considers himself a ‘Design Technologist’ – a professional who combines design expertise and technical implementation. This involves integrating artificial intelligence components into the design(ing) process.

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