School of Design Innovation
The Whitecliffe School of Design Innovation offers programmes from Certificate to Degree level in Design and Digital Media.
You will explore the future of design and gain the knowledge and skills required to exist in the dynamic industry. You will be encouraged to take an innovative and leading-edge approach to create insightful and thought-provoking design outcomes.
Go the extra mile, it will seriously pay off and it’s what separates you from everyone else! Georgia Johnstone, Design Innovation Graduate
School of Design Innovation Courses & Programmes
Design at Whitecliffe
"Design is being able to bring about change and awareness. As creatives, we can tend to sit on the periphery, which is actually a privilege as it means that we are able to see what’s going on in the world and create work that gives people insight into this. I believe that when we have the posture of wanting to bring about change and good to the world, we are able to create some beautiful and powerful things."
- Katie Paterson, BFA Graphic Design Graduate
Student spotlight: Macauley and Fin
Fin and Macauley are in their second year of the Bachelor of Design + Digital Media. They've just launched their new fashion brand BADCOUTURE.
Alumni Spotlight: Georgia Johnstone
We caught up with BFA - Graphic Design Alumni Georgia Johnstone to talk about her time at Whitecliffe and life after graduating.
Best Design Finalist 2021 - Toka Tamihere
"The process for developing this typeface started with researching available Māori typefaces and contemplating what makes it Māori. Coming from a Māori cultural upbringing, it was easy to answer that Māori thrived on visual and oral language, only inheriting a written language with the cause of colonisation. Therefore, I challenged myself to create a typeface that would contain Māori visual language within a westernised context of type. The typeface is called Haehae, which is a Whakairo (Carving) design that is commonly used to surround other designs. So, my first steps towards designing this typeface was to research into handwritten protest signs, most of the inspiration revolving around Parihaka. Secondly, I investigated stencil type drawings seen on carvings, which inspired me to later form a typeface from the forms seen on a carved taniwha, hence the name Haehae. And so, coming to this form of style for my typeface, I decided to “take it back” to its original form of inspiration, therefore, carving the types most-current final design on to an mdf board."
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