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Design Innovation + Leadership

Certificate in Digital Media + Design

The programme emphasizes critical thinking and technical processes as tools to solve the design inquiry/brief. These are delivered through lectures, demonstrations, individual and peer discussions, and assignments of practical tasks and creative projects, both in class and self-directed learning.

 

The Certificate in Digital Media and Design is a semester-long programme centered around the introduction to graphic design practice and digital media processes.

Certificate in Digital Media and Design, graphic design, CDMD, Digital student work, animation, drawing, tablet

Outline

The programme focuses on the development of theoretical knowledge and technical skills related to visual communication and drawing techniques and their application within the graphic design space.

Upon the completion of the programme, students will have built foundational skills that can be further developed in Whitecliffe’s degree-level programmes.


Key Dates

February 2026 Intake

16/02/2026

 

July 2026 Intake

20/07/2026

   

Duration

18 weeks

Full-time

Available Locations

Auckland City Symonds Street Campus
Manukau Campus
Wellington Campus

Costs

Fees free may apply
All 2025 fees are subject to change and regulatory approval.

Domestic: $3,957 + $150 Student Services Levy

International: $12,000 + $150 Student Services Levy

The programme culminates in the development of skills and a portfolio for application to continuing tertiary study at Whitecliffe and/or elsewhere in New Zealand, or overseas.

Further study options:

Level 4 Certificate in Fine Arts
Level 7 Bachelor of Design + Digital Media
Level 7 Bachelor of Fine Arts (Fine Arts / Photo Media)
Certificate in Digital Media and Design, CDMM programme, Whitecliffe design work, Design exhibition, Graphic design, posters, student's work

Academic Calendar

2025 Academic Calendars

Qualification

Certificate in Digital Media + Design
NZQA Level 4 (60 Credits)

Key Student Information

NZ Government key information link for students.

Tahatu Key Student Information

Where could this programme take you?

Graduates will gain skills and knowledge to fill junior roles in creative and/ or arts industries.

Digital Designer
Publication Designer
Illustrator
Designer

Featured student work

Featured Alumni

Admission Requirements

Applicants must

  • Turn 17 within their first year of study at Whitecliffe
  • No formal qualification or portfolio is required for admission

 

International applicants must

FAQ

What is the duration of the Certificate in Digital Media + Design?

 
The Certificate in Digital Media + Design is an 18-week full-time programme offered at Whitecliffe, taught over a single semester and available across multiple campuses, including Auckland City, Manukau, and Wellington.
 
 

What skills will I learn in the Certificate in Digital Media + Design?

 
Students develop foundational skills in visual communication, drawing techniques, graphic illustration, and digital media processes, including Adobe Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects.
 

Who teaches the Certificate in Digital Media + Design?

 
The programme is taught by experienced industry professionals and educators with extensive backgrounds in creative industries, including scholars, working designers, artists, and digital media specialists.
 

What are the entry requirements for the Certificate in Digital Media + Design?

 
Applicants must meet minimum age and English language standards, with domestic students required to be at least 17 and international students at least 18, plus an IELTS score of 5.5 (no band lower than 5) or equivalent.
 
 

What career opportunities are available after completing the certificate?

 
Graduates can pursue junior creative roles such as digital designer, publication designer, illustrator, or animator, and are well prepared for entry-level positions or further study in the arts and design fields.
 

What is the fee structure for the Certificate in Digital Media + Design?

 
All fees are listed in the programme information and are subject to annual regulatory adjustments.
 

How is learning delivered in the Certificate in Digital Media + Design?

 
The course uses lectures, demonstrations, peer discussions, practical assignments, and self-directed learning to deliver critical thinking and technical knowledge, fostering a collaborative learning environment. 
 

Are there options for further study after the certificate?

 
Yes, graduates may progress to another Level 4 Certificate or to a Bachelor’s-level programme at Whitecliffe.
 

When are the intakes for the Certificate in Digital Media + Design?

 
The programme offers multiple intakes per year, allowing students to choose the most suitable starting point for their studies. Intake dates are reflected in the programme information.

 

What support services are available to students during the programme?

 
Whitecliffe provides access to faculty guidance, peer support groups, campus resources, a careers team, and opportunities for collaboration on creative projects, ensuring that students receive practical support throughout the course.

Faculty Members

The vast majority of our team have extensive experience within their respective industries. This is key in helping us ensure our graduates have the real-world skills they need for a successful career and bright future.

Dr Mariapaola Mcgurk, Programme Lead, Art and Design

Dr Mariapaola Mcgurk

Programme Lead

Design Innovation

Dr Mariapaola McGurk (fondly known as MP) is a dynamic leader and scholar in the creative and cul ...

Rebecca Steedman, Programme Leader, Design Innovation, Faculty, Whitecliffe employee, Whitecliffe staff, Whitecliffe team, Whitecliffe member

Rebecca Steedman

Programme Leader

Design Innovation

Rebecca Steedman is a design educator, designer, and artist with over 12 years of educational exp ...

Rob Mills, Lecturer, Design Innovation, Faculty, Whitecliffe employee, Whitecliffe staff, Whitecliffe team, Whitecliffe member

Rob Mills

Lecturer

Design Innovation

Rob Mills is a design thinker, educator, and creative freelancer with a Master’s degree in Digi ...

Uelese Vavae, Lecturer, Design Innovation, Design, Faculty, Whitecliffe employee, Whitecliffe staff, Whitecliffe team, Whitecliffe member

Uelese Vavae

Lecturer

Design Innovation

Uelese is a graduate of the Whitecliffe School of Fine Arts and is teaching the Certificate of Di ...

Rebecca Stokes, Becky, Lecturer, Design Innovation, Faculty, Employee, staff, Whitecliffe, Team, Member

Becky Stokes

Lecturer

Design Innovation

Becky’s experience ranges in the fields of digital media, marketing, and videography. She holds ...

Chris Chong, Lecturer (Contractor), Design Innovation, Faculty, employee, staff, Whitecliffe, team, member

Chris Chong

Lecturer (Contractor)

Design Innovation

Chris has over 36 years of commercial experience in the creative industry. Including 30 years as ...