Bachelor of Design + Digital Media

Applicants must

Demonstrate an ability to undertake degree level study, including appropriate knowledge and skills in the areas of written communication and mathematics, by having achieved:

• University Entrance: NCEA Level 3; 14 credits each in three approved subjects and UE Literacy (NCEA Level 2 or above; 10 credits with 5 credits each in reading and writing) and UE Numeracy (NCEA Level 1 or above; 10 credits)

or

• A relevant qualification at Level 3 on the NZQF or above and the equivalent of UE Literacy and Numeracy

or

• New Zealand Certificate in Digital Media (Level 4)

or

• New Zealand Certificate in Arts and Design (Level 4)

or

• A New Zealand or overseas qualification assessed to be equivalent to the above by the Head of School

or

• Passes in other certificate/diploma qualifications or courses as considered appropriate by the Head of Programme.

Applicants who do not meet the above criteria may be eligible for admission with the approval of the Head of Programme.

International applicants must

• Turn 18 within their first year of study at Whitecliffe
• Meet English language requirements: IELTS Test – Academic score of 6 with no band score lower than 5.5, or equivalent www.whitecliffe.ac.nz/apply/international-students
• Hold a New Zealand qualification or equivalent to any stated above
• Meet New Zealand visa entry requirements www.whitecliffe.ac.nz/international-students

What is the Bachelor of Design + Digital Media at Whitecliffe?

 
The Bachelor of Design + Digital Media is a three-year degree that combines creativity, technology, and critical thinking to prepare students for careers in digital and design industries. You’ll learn across key areas such as interactive design, motion design, UX/UI, and web or app development through hands-on, project-based learning.
 

What is the Certificate in Digital Media and Design?

 
The Certificate in Digital Media and Design is an 18-week, pre-degree programme designed for beginners exploring design for the first time. It helps you build foundational creative and technical skills, preparing you to study the Bachelor of Design + Digital Media or start your journey in creative industries.
 

Do I need a portfolio or any experience to apply?

 
No portfolio or prior design experience is required for the Certificate in Digital Media and Design. For the Bachelor’s degree, applicants should show readiness for degree-level study, but previous qualifications or experience can be considered by the Head of Programme if you don’t meet standard entry requirements.
 

What are the entry requirements for each programme?

 
Certificate in Digital Media and Design:

Domestic applicants must be at least 17 years old (or turning 17 during their first year).

International applicants must be turning 18 and achieve an IELTS (Academic) score of 5.5.

 
Bachelor of Design + Digital Media:

Applicants must demonstrate the ability to undertake degree-level study and possess suitable skills in written communication and mathematics.

What equipment will I need for my studies?

 
You’ll only need basic stationery such as pens, pencils, and a sketchbook. Whitecliffe provides full access to computer labs equipped with industry-standard software, including Adobe Creative Cloud. You can also bring your own laptop with an Adobe student subscription. A full list of BYOD (Bring Your Own Device) specifications is available upon enrolment.
 

What will my timetable look like?

 
Both programmes are full-time. Expect around 20 hours of scheduled classes per week (a mix of on-campus and online learning), plus about 18 hours of self-directed project work. Many students balance part-time work alongside their studies. Your timetable may vary slightly each semester.
 

What skills will I develop through the Bachelor of Design + Digital Media programme?

 
You’ll gain creative, technical, and critical thinking skills across design and emerging digital technologies. The course emphasises human-centred design, entrepreneurship, collaboration through live briefs and internships, and the ability to apply design thinking to real-world challenges.
 

What career pathways can graduates pursue?

 
Graduates can work across roles in graphic design, UX/UI, motion design, and web or app development. Many move into design studios, tech companies, or creative agencies, while others start their own businesses or freelance in digital media and creative industries.
 

Can the programme lead to further academic study?

 
Yes. Completing the Certificate in Digital Media and Design provides a pathway into the Bachelor of Design + Digital Media. Bachelor’s graduates may also progress to postgraduate qualifications such as a Postgraduate Certificate, Diploma, or Masters in design or digital media.
 

What are the fees and refund policies?

 
All fees are listed in the programme information and are subject to annual regulatory adjustments.

Domestic refund: If you withdraw before the course starts, you’ll receive a full refund. Withdrawing within the first eight days (including weekends) is eligible for a refund, minus an administration fee of $500 or 10% of the paid programme fees (whichever is less). After eight days, no refund is available.*
 

What is the learning environment like at Whitecliffe?

 
Students learn in a supportive, creative environment guided by experienced faculty who are active in the design industry. Courses include real-world projects, collaborative briefs, and professional development opportunities.
 

How does Whitecliffe support student success and employability?

 
Whitecliffe focuses on three pillars: criticality, creativity, and connectedness. This ensures students graduate as independent, innovative thinkers who can apply sustainable design solutions and are ready for global careers in creative industries.