Certificate in Digital Media + Design Course Outline
The programme culminates in the development of a portfolio for application to continuing tertiary study at Whitecliffe and/or elsewhere in New Zealand, or overseas.
The Certificate in Digital Media + Design focuses on the development of theoretical knowledge and technical skills related to visual communication and drawing techniques and their application within the graphic design space. Upon completion of the programme, students will have built on the foundation skills that can be further developed in Whitecliffe's degree-level programmes.
The emphasis of the Certificate in Digital Media + Design programme is on the understanding of critical thinking and technical processes as tools to solve for the design inquiry/brief. These are delivered through lectures, demonstrations, individual and peer discussions, and assignments of practical tasks and creative projects, both in-class as well as self-directed learning.
Certificate in Digital Media + Design Programme Overview
Introduction to principles, elements, and processes of graphic design and typography, which are the building blocks of visual communication. The emphasis of this course is to provide students with an awareness of design principles, compositional, and typographic strategies applicable to the broader creative processes related to graphic design. Industry-standard technical skills related to digital software such as Adobe Photoshop, Illustrator, and InDesign are developed within this course.
- Drawing + Digital Media
Introduction to drawing and digital processes related to photography, moving image, and concept design. Course content is designed to offer students an understanding of drawing practices as part of the graphic design workflow. Major projects for this course include digital photography and imaging, motion graphics, storyboarding, and concept design. In parallel to developing an in-depth understanding of conceptualisation sequence, and professional practice, industry-standard technical skills related to digital software such as Adobe Premiere Pro and After Effects are developed within this course.
- Graphic Illustration
This is an introduction to illustration processes and techniques with a focus on the study of creative approaches to digital production and graphical styles. Students will select and experiment from a range of illustrative media and contemporary themes to develop technical skills related to rendering both analogue and digital.
- Publication Design
This is an introduction to principles and processes of publication design with a focus on a specific audience. Students will develop an understanding of functionality in graphic design and compositional strategies related to page layout.
- Design Research Workshop
A course with a focus on fundamental methods of visual recording, critical analysis, and experimental work-making. Students will explore and learn creative processes related to accessing and recording of information from various sources to build a visual reference bank which is an integral part of their art-making process.
- Contextual Studies Workshop
A block course with a focus on critical students and collaborative work-making related to contextual themes. Students will have the opportunity to explore the generation of creative concepts from a body of research that translates into a collaborative art and design project developed with their peers.
- Portfolio Techniques Workshop
A block course with a focus on portfolio design and exhibition practices. The course aims to provide students with an opportunity to bring together all creative works generated from the Certificate in Digital Media + Design programme to be collated into a conclusive showcase of their work.
Key Information for Students
Domestic Student Entry Requirements:
- Completed application form
- Minimum Age: Students must turn 17 within their first year of study at Whitecliffe
- No portfolio required
International Student Entry Requirements:
- Completed application form
- Passport copy
- Minimum Age: Students must turn 18 within their first year of study at Whitecliffe
- IELTS Academic overall score of 5.5 with no band less than 5.0 or equivalent
- An interview may be required - this can be arranged via telephone or online
- No portfolio required
BYOD (Bring Your Own Device) Requirements:
Recently we have found ourselves working remotely due to COVID-19, we recommend that you have your own device to support your studies. The following specifications are intended to help you make the best choice of laptop, desktop or tablet for the job.
Recommended IT Specifications:
Minimum Hardware requirements
- Mac - Intel processor with 64-bit support; 2 GHz or faster processor with SSE 4.2 or later
- MacBook Air with M1 Chip
- Intel® or AMD processor with 64-bit support; 2 GHz or faster processor with SSE 4.2 or later
- 8 GB RAM (Recommended 16 GB)
- 250 GB SSD or higher hard drive with 10GB free space minimum
- Wireless capability 802.11n dual-band
- Up-to-date antivirus software
Minimum Operating System
- Windows 10 (64-bit) version 1809 or later; LTSC versions are not supported
- Apple macOS Mojave (version 10.14) or later
- A Wacom Intuos - small (USB drawing tablet needed for projects)
- May use Apple iPad Pro and pencil.
- Internet and data plan.
- Windows X or Windows S OS
- Tablets (except Windows Surface Pro or iPad Pro)
Graduate Story: Israa Barghash
Israa Barghash, who was born and raised in Syria, enrolled in the Certificate in Digital Media & Design in July 2017 and is now a recent graduate, having completed the 18-week programme with high marks and a strong portfolio. She tells us about her background and her student learning experience at Whitecliffe.
Israa, whose home country is well-known for its architecture, food and the ancient cities of Palmyra and Mari says “I didn't integrate my culture with my studies at Whitecliffe. Instead, I took the opportunity to explore a lot of other cultures and social issues in my research and studies. For example, in the first workshop project, I explored the Tā moko tattoos of Māori. For another workshop about activism, I chose the topic of suicide and the effect it has on people and society.”
She chose the Certificate in Digital Design & Media because she wanted to learn new skills as well as digital design techniques - “Whitecliffe encouraged me to research and develop creative and interesting projects, to develop my critical-thinking and design practice, and to build my portfolio step-by-step.” She continues, “what I really enjoyed about the learning environment was how the students were interested in similar things and were all taught methods for thinking creatively and as individuals. The supportive environment gave us all the confidence to show our work.”
Whitecliffe “is an inspiring place, which gives students the resources to build on their own ideas and excel in their area of study. Completing the programme with this skill level has opened a lot of doors for me professionally already - I have been asked to design websites and design café menus. It is such a huge thing for me that gives me great pleasure and I am very grateful to Whitecliffe.”
As for the future, Israa will continue to practice and develop her skills and keep up with her research of designs and designers. She hopes to build her knowledge towards studying architecture.
Eric ThompsonHead of School, Design Innovation
Eric has been a practicing designer for over 30 years. He holds a Master of Design from Massey University and has worked in tertiary education for 14 years in various roles.Continue reading
Rebecca SteedmanProgramme Leader, School of Design Innovation
Rebecca holds a Master of Fine Arts from Elam School of Fine Art, University of Auckland and a Graduate Diploma in Computer Publishing and Design.Continue reading
Dr Roman MitchLecturer, School of Design Innovation
Roman is an artist and full-stack developer with a long-standing involvement in the arts and culture sector in Aotearoa. His interdisciplinary research interests focus on the relationships between conceptual art and the computational from a Māori perspective. Roman holds a Doctorate in Fine Art from Auckland University’s Elam School of Fine Arts and joins Whitecliffe looking to continue his contribution through enriching connections between creativity and tech.Continue reading
Dr Mark BradfordSenior Lecturer, School of Design Innovation
Dr. Mark Bradford has a Bachelor of Fine Arts (BFA), Graphic Design (Canterbury University), Masters in Fine Arts (MFA), Intermedia (RMIT University), and Doctor of Philosophy (PhD), Business (Massey University) in 2015. Mark is currently Programme Leader for the Master of Creative Enterprise and Innovation (MCEI).Continue reading
Becky StokesLecturer, School of Design Innovation
Becky’s experience ranges over the fields of digital media, marketing and videography. She holds a Bachelor of Communication degree with a Digital Media major and Advertising minor from Auckland University of Technology, and a Postgraduate Certificate in Communication Studies.Continue reading
Rob MillsLecturer, School of Design Innovation
Rob Mills is a design thinker, educator and creative freelancer with a Master’s degree in Digital Art from the University of Witwatersrand, South Africa.Continue reading
Clayton ElliotLecturer, School of Design Innovation
Clayton has a diploma in teaching majoring in Art and Physical Ed from the University of Canterbury.Continue reading
Uelese VavaeLecturer, School of Design Innovation
Uelese is a graduate from Whitecliffe's Fine Arts programme and is teaching the Certificate of Digital Media + Design at our Manukau campusContinue reading
Where could this programme take you?
Graduates will gain skills and knowledge to fill junior assistant and/or support roles in creative and/or arts industries.
Jobs related to this programme
Talk to our team
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