Certificate in Digital Media + Design
Certificate in Digital Media + Design
The goal of this project was to develop a visual identity and a cohesive series of branded touch points for a fictional beverage product.
Marama created a brand concept for Nūbrū, a coffee designed to enhance cognitive performance. The identity was crafted to convey focus, clarity, and modern wellness. For the branded elements component, Marama designed a set of Instagram carousel posts that guide viewers from an overarching brand message, “coffee like no other”, through to insights on the product’s benefits, ethically sourced ingredients, and defining features (dairy-free, vegan, cruelty-free). The design embraces a clean, contemporary aesthetic paired with a warm, natural colour palette to resonate with a health-conscious, active audience.
