Bachelor of Design + Digital Media, Year 1 Student project
Bachelor of Design + Digital Media
The goal of this project was to develop a visual identity and a cohesive series of branded touch points for a fictional beverage product.
Isla’s chosen target audience for this coffee brand was university students and busy individuals who need a quick and convenient pick-me-up. The brand, named "Bean Juice," was designed to be a playful and unique alternative to standard coffee options.
The design features a cheerful, anthropomorphic coffee bean character to create a fun and approachable visual identity. The packaging uses a vibrant yellow, purple and a deep pink, with a friendly, rounded typeface that makes the product stand out on the shelf. Isla conducted background research on the importance of coffee, noting its benefits for energy and performance, which informed the brand’s core message: “Your daily extract.”
