Master of Creative Enterprise and Innovation Course Outline
Programme length is 18 months (3 semesters) – full-time.
All components are compulsory and follow a defined progression with pre and co-requisites.
The MCEI is the ideal programme for future founders and startups to learn how to launch an enterprise whether it’s a product or service. Non-disciplinary specific, it’s the perfect meld of academic learning, problem-solving, design thinking and human–centred system-minded design. Students will be encouraged to develop a deep sense of curiosity, purpose, passion and empathy to be leaders — not followers — and to influence the future.
To be able to co-create an innovative programme with industry experts has enabled Whitecliffe to build a really exciting master’s degree that will challenge, enlighten and encourage students to not only dream big but potentially turn those dreams and enterprises into reality.
The American writer and entrepreneur Mark Twain once said, ‘Explore. Dream. Discover.’ This programme will allow students to Explore. Dream. Discover and Do.
The programme supports students through an integrated approach, intentionally building resilience and confidence alongside the development of creative and innovative concepts and products. Students will strengthen their critical thinking and analysis skills, problem-solving, self-management, working with people and communication competencies. The MCEI programme is also a platform for human-centred creativity, impacting social, cultural, economic, and environmental outcomes and job creation. The relationship between creativity, enterprise and innovation will enable graduates to work beyond borders and become global citizens.
Understanding Self as the Innovator
Understanding the self as an innovator is foundational as an in-depth awareness of what is involved in becoming a founder and developing concepts. It focuses on the concept of ‘cultivating’ and includes critique and application to the self and own aspirations to become resilient and risk positive, both important attributes reflected in the industry feedback. Semester one will provide opportunities to open the inner innovator/entrepreneur and give them license to move to the next stage of their (ad)venture.
Risk and Resilience: (30 Credits - Compulsory)
To build a community of learning/practice and establish the foundations of becoming creative innovators. To develop resilience and innovative responses to a variety of contemporary challenges and situations, including risk, through collaboration, experimentation, and reflection.
Experimentation as a Tool for Success: (30 Credits - Compulsory)
To evaluate and analyse relevant design model/s and processes and communicate their application.
Applied Models for Success
Semester two is concerned with the application and experimentation of creative innovation, e.g., intellectual property (IP), finance (big picture), funding, forecasting, marketing, scoping, lean startup, digital marketing, design thinking, human centred design, digital transformation, branding, and social change. By the end of this semester students will have developed their Minimum Viable Product (MVP)
Applied Models for Success: (30 Credits - Compulsory)
To provide principles and practices to support the continuation the ‘build, test, learn’ process of creative, innovative designs.
Innovative Concept Development and Testing: (30 Credits - Compulsory)
To synthesise the design process of a contextualised prototype based on robust analysis and evaluation.
From Innovation to Market
From Innovation to Market focuses on bringing the concept to market. The process is driven by self-determined learning supported by lecturers/mentors with the intention of making a final pitch to investors (if relevant).
Innovation to Market: (60 Credits - Compulsory)
Build on the learning from the previous semester, synthesise research, development strategies and design skills to bring a finalised prototype to market.
Life After a Masters of Creative Enterprise and Innovation
Graduates of the MCEI are creative and innovative problem solvers focused on creating change and entre/intrapreneurship.
Graduates will be able to:
- Demonstrate an agile mind-set, communications skills, innovative leadership, and resilience through creative storytelling.
- Apply critical thinking to discern the social, cultural, environmental, and economic impacts of design innovation.
- Create innovative, non-linear solutions to design challenges.
- Establish and monitor realistic goals to transform and actualise a minimum viable produce (MVP) to market readiness.
- Synthesise concepts, research, and practice to generate future-focused ideas and creative innovations in local or global contexts.
Graduates of this programme may progress to doctoral studies, depending on the entry requirements of the receiving programme.
Key Information for Students
To enter the Master of Creative Enterprise and Innovation candidates will:
- have been awarded or qualified for a Bachelor’s Degree achieved with a B average in the final year, or a Bachelor Honours Degree or a Postgraduate Diploma OR
- have been awarded a Bachelor’s Degree followed by relevant professional experience OR
- have demonstrated equivalent practical, professional and/or scholarly experience.
Evidence for equivalent practical, professional and/or scholarly experience:
Candidates applying for entry without an acceptable academic qualification will need to show how their informal learning aligns with the learning outcomes for a degree. A graduate of a Bachelor’s degree is able to:
- demonstrate intellectual independence, critical thinking, and analytic rigour
- engage in self-directed learning
- demonstrate knowledge and skills related to the ideas, principles, concepts, research methods and problem-solving techniques of a recognised major subject
- demonstrate the skills needed to acquire, understand, and assess information from a range of sources
- demonstrate communication and collaborative skills.
As a guide, the above outcomes could be expected to be achieved after a minimum of four years of professional-level work experience
(paid or unpaid), or through a combination of pre-degree education and professional-level work. Professional-level work is characterised by:
- The ability to use independent judgement and discretion in performing work duties.
- A level of specialized knowledge in the field of work with some authority for decision-making.
- In-depth work requirements, such as data gathering, analysis and interpretation.
- Interaction with a broad range of individuals, including key stakeholders.
- Individual accountability for results.
Entry at the Discretion of the Head of School:
Candidates applying for entry will be required to submit evidence that they meet the entry requirements, as well as a written expression of interest summarising their creative or innovative practice, their creative enterprise concept, and their initial ideas about taking their concept to market.
Candidates will be interviewed.
Candidates will be offered entry to the programme at the discretion of the Head of the School of Design Innovation.
English language requirements:
Applicants whose first language is not English are required to provide satisfactory evidence of proficiency in the English language, such as a minimum score of 625 on the TOEFL test, or 6.5 on the IELTS.
International students are required to meet the minimum English language requirements for this level programme as detailed on the following NZQA webpages: http://www.nzqa.govt.nz/about-... and http://www.nzqa.govt.nz/about-...
Credit recognition and transfer:
Individual case by case for semester one courses only:
- MCE8101 Risk and Resilience and
- MCE 8102 Experimentation as a tool for Success
Recognition of prior learning:
As this programme is focused on original outputs, prior learning is not recognised for credit purposes.
BYOD (Bring Your Own Device) Requirements:
This programme has Bring Your Own Device (BYOD) requirements, the following specifications will support you to be successful in your studies.
Required IT Specifications:
- Apple Mac OS 10.6 (Leopard) or higher, preferably 10.x Yosemite or higher
- Apple MacBook Air with M1 Chip (base model)
- Macbook Pro (preferred)
AND dedicated GPU (Graphics card).
Minimum Hardware requirements
- Mac - Intel processor with 64-bit support; 2 GHz or faster processor with SSE 4.2 or later
- MacBook Air with M1 Chip
- Intel® or AMD processor with 64-bit support; 2 GHz or faster processor with SSE 4.2 or later
- 16 GB RAM
- 500 GB SSD or higher hard drive with 10GB free space minimum
- Wireless capability 802.11n dual-band
- Up-to-date antivirus software
- A Wacom Intuos - small (USB drawing tablet needed for projects)
- May use Apple iPad Pro and pencil.
Minimum Operating System
- Windows 10 (64-bit) version 1809 or later; LTSC versions are not supported
- Apple macOS Mojave (version 10.14) or later
- Internet and data plan.
- Windows X or Windows S OS
- Tablets (except Windows Surface Pro or iPad Pro)
Eric ThompsonHead of School, Design Innovation
Eric has been a practicing designer for over 30 years. He holds a Master of Design from Massey University and has worked in tertiary education for 14 years in various roles.Continue reading
Rebecca SteedmanProgramme Leader, School of Design Innovation
Rebecca holds a Master of Fine Arts from Elam School of Fine Art, University of Auckland and a Graduate Diploma in Computer Publishing and Design.Continue reading
Dr Roman MitchLecturer, School of Design Innovation
Roman is an artist and full-stack developer with a long-standing involvement in the arts and culture sector in Aotearoa. His interdisciplinary research interests focus on the relationships between conceptual art and the computational from a Māori perspective. Roman holds a Doctorate in Fine Art from Auckland University’s Elam School of Fine Arts and joins Whitecliffe looking to continue his contribution through enriching connections between creativity and tech.Continue reading
Dr Mark BradfordSenior Lecturer, School of Design Innovation
Dr. Mark Bradford has a Bachelor of Fine Arts (BFA), Graphic Design (Canterbury University), Masters in Fine Arts (MFA), Intermedia (RMIT University), and Doctor of Philosophy (PhD), Business (Massey University) in 2015. Mark is currently Programme Leader for the Master of Creative Enterprise and Innovation (MCEI).Continue reading
Becky StokesLecturer, School of Design Innovation
Becky’s experience ranges over the fields of digital media, marketing and videography. She holds a Bachelor of Communication degree with a Digital Media major and Advertising minor from Auckland University of Technology, and a Postgraduate Certificate in Communication Studies.Continue reading
Rob MillsLecturer, School of Design Innovation
Rob Mills is a design thinker, educator and creative freelancer with a Master’s degree in Digital Art from the University of Witwatersrand, South Africa.Continue reading
Uelese VavaeLecturer, School of Design Innovation
Uelese is a graduate from Whitecliffe's Fine Arts programme and is teaching the Certificate of Digital Media + Design at our Manukau campusContinue reading
Where could this programme take you?
The programme promotes and nurtures the essence of entrepreneurship without necessarily restricting graduates to becoming entrepreneurs. Graduates of this programme may progress to doctoral studies, depending on the entry requirements of the receiving programme.
Jobs related to this programme
• Enterprise creators
• Agents of change – someone who promotes and enables change to happen within a sector or organisation.
• Disrupters – someone who looks at things differently.
• Business founders
• Business owners
• Re-imagining existing business
• Job creators
• Senior managers or C-suite contenders
Talk to our team
If you would like to ask us a question or request more information, please detail your enquiry using the form below. If you would like you can contact us directly on 0800 800 300, email us or use the contact us form.