Now in its 15th year, New Zealand Fashion Week (NZFW) was established in 2001 “enabling our local designers to promote and profile their brand to a national and international audience.” Runway shows have included collections from names such as Karen Walker, Zambesi, Juliette Hogan and numerous up-and-coming designers. This year’s event took place from 24-30 August at the ANZ Viaduct Events Centre on Auckland’s waterfront. Graduates and current students from Whitecliffe took part in the action, both behind-the-scenes and on the runway.
Behind the scenes at NZFW
Whitecliffe Fashion Design department organized for all Year Two students to be VIP hosts and minders for international buyers and media during NZFW. This involved being with their VIP on site at the venue and accompanying them around the city for showroom visits. The students also assisted backstage with dressing models and ushering of guests before the shows would begin.
Harman Grubiša at NZFW
Harman Grubiša is a collaboration between Whitecliffe graduates Madeleine Harman and Jessica Grubiša. They presented at NZFW for the first time with great success. Viva New Zealand Herald Magazine said “Harman Grubiša debut NZFW show was upbeat and energetic.” Viva Staff also selected their runway debut as 3 out of the top 8 moments. Madeleine and Jessica were also profiled on Radio New Zealand talking about preparing for NZFW and the business of fashion.
Dmonic Intent/Syre at NZFW
Whitecliffe Fashion Design alumni Maxine Wooldridge started label Dmonic Intent with her family members in 2007. Dmonic Intent’s new collection was presented on the runway, along with their new street wear label Syre both at NZFW and at the Miromoda Showcase. Maori Television interviewed Maxine ‘behind the scenes’ on their broadcast. Viva New Zealand Herald Magazine also featured Dmonic Intent and the debut of Syre at NZFW.
Nicole Wesseling for French83 at NZFW
BFA graduate Nicole Wesseling is currently the in-house designer for French83, an Auckland based menswear label. French83 was part of the Choose Wool runway show to “celebrate NZ’s overachieving natural fibre.” The show featured other designers and labels including Liz Mitchell, Wynn Hamlyn, Hailwood, Carlson, Twenty-Seven Names and Sabatini. Nicole comments on her collection, “our involvement in the Choose Wool Show at NZFW went really well, I’ve had a lot of positive feedback, particularly on the styling and new approach to men’s suiting. This is a collection I’ve based on my Dutch heritage and encompasses the relaxed and balanced lifestyle of the Netherlands.” Viva New Zealand Herald Magazine included this collection on their “Best Menswear from NZ Fashion Week” feature during NZFW.
For more information about the week, please visit the NZFW website.
Photo credits: (left) French83 (middle) James O’Neill Photography for Dmonic Intent (right) Michael Ng Photography for Harman Grubiša