Congratulations to BFA Fashion Design student, Celine Ceraudo on winning the Whitecliffe Year Four Fashion Branding Competition. Sponsored by Identity Solutions, Celine won a branding package worth $500. Identity will produce 500 pieces of each of Celine’s concepts including her neck label, hanger tape and swing tag designs.
The Fashion Branding Competition is a project given to Year Four students each year where they are asked to design their own brand identity. The brief covered both the strategy behind the brand including target markets and positioning, as well as brand visuals.
After creating mood boards, selecting a colour palette and logo, a name was created to reflect the personality of the brand, and then translated into the clothing tag touchpoints for their intended end consumer. Celine’s brand name was crumpet, which she says was a childhood nickname given to her by her mother. Her brand colour is a soft pink which was carefully considered as she wants to introduce “New Zealand men to more colour and more feminine styles without losing their masculinity.”
Virginia Shaw of Identity Solutions commented on Celine’s win and concept, “Celine won as her design was very simple, but it covered the brief completely. Our team here voted her brand as the favourite as they all just loved the quirkiness of the name. This brand could go far!”