This year, the Electrolux Design Lab competition wants the public to get more involved and become part of the design journey to create ground-breaking products and solutions of the future.
This year’s theme, Inspired Urban Living, has been influenced by the growth of ‘urbanisation’. With space becoming limited as an increasing number of the population shift from living in open rural locations to densely populated area, the big question is what role can design play to ensure we are prepared and equipped for this social adaptation?
For the first time ever, Electrolux Design Lab, is offering applicants three principal areas to choose from within the theme of ‘urbanisation’. These are social cooking, natural air and effortless cleaning and this year the brief includes consumables and service too. Electrolux Design Lab 2013 calls on design students worldwide to compete for a six-month paid internship and prize money by submitting ideas for a design solution that considers evolving challenges set to shape our future.