Whitecliffe alumna Maxine Wooldridge will showcase at this year’s New Zealand Fashion Week. Maxine’s family based fashion label Dmonic Intent was founded in 2008, and has grown to reflect not only their design aesthetic but their interest in high fashion. Dmonic Intent is made up of sisters Maxine Wooldridge, Kristin Leitch and Samara, and brother-in-law Joe Walker.
Dmonic Intent also was tasked along with other designers to create their own interpretation of an ‘Ultimate Style Icon’ for a vehicle wrap, taking inspiration from their upcoming fashion collections and translating these onto the cars. The four New Generation BMWs are currently being showcased around Auckland and will form part of the official vehicle fleet for Fashion Week.
Image: Maxine Wooldridge