2011 is the anniversary of 100 years of radio in New Zealand and to mark this milestone Radio New Zealand asked participants to create a design for a radio that captured any aspect of New Zealand culture from the last 100 years. This could include significant events from the last 100 years, a journey from 1911 to 2011 or any cultural reference from the last 100 years.
Congratulations to Year 3 BFA Graphic Design major Matt Purcell who was awarded first place. His design will be made into a radio model by Sir Richard Taylor from Weta Workshop and exhibited at Auckland Art Gallery.
Purcell's design is called Splitting the Atom Radio. Radio New Zealand commented that his design was chosen as the winning entry because it celebrates the significant historical achievement of a hugely influential New Zealander. Rutherford's work gave New Zealand its place on the global stage. This radio represents scientific innovation, and our small country punching above its weight. It also represents a subject that we Kiwis are very passionate about – nuclear energy. As we debate the issues over its safety and effect on the environment, we also wonder where it may take us in the future.
Purcell's rationale: "Radio inspired by great Kiwi and nobel prize winner Lord Ernest Rutherford and his innovation in advancing science. Now every Kiwi can split their very own (radio) atom."