Bachelor of Fine Arts - Graphic Design Course Outline
The Bachelor of Fine Arts degree is internationally recognised for being a creative visual research programme rather than a purely technical course. In the Whitecliffe Graphic Design department, students learn to openly explore the techniques and technologies needed to materially realise their conceptual ideas. Top design agencies recognise that while the technical ability is beneficial it is also reasonably common. At the top end of the industry, it is the graduate’s level of thinking and creativity that counts.
Why choose Graphic Design at Whitecliffe?
The Whitecliffe Graphic Design Department prepares students for a career in graphic design, an industry that offers a broad range of creative and commercial possibilities. Creative projects challenge and develop the student’s conceptual ability, theoretical knowledge and technical skills. Students are encouraged to present and contextualise their work within the historical development of design and contemporary practice.
At Whitecliffe, small class sizes support student’s personal progression by allowing for regular group critiques and one-to-one discussions with lecturers. Students develop industry contacts and professional skills through close interaction with visiting practitioners, studio visits, organising exhibitions and by entering industry competitions.
Whitecliffe graphic design graduates are employed as designers by both local and international firms, with some progressing to establish their own design businesses. Graduates are also engaged in postgraduate research within the design field. The Whitecliffe BFA (Honours) year offers graduates the opportunity to further explore design research and prepares students for Master’s level study and/or creative professional practice.
Year One for Graphic Design students includes a combination of both general arts and design with specialist Graphic Design courses. The programme covers practical and theoretical skills and knowledge where students develop core skills in design, drawing, materials and processes, together with critical and contextual studies.
Study includes supervised studio practice, lectures, tutorials and self-directed learning. Visual Theory, Cultural Studies, and Modern Art and Design History introduce the vocabulary of art history and contemporary theory in support of practical courses and fine art studio practice. Students will be taught both historical models and contemporary content specific to Fine Arts.
The Semester One programme is specifically intended to best prepare students for one of the BFA specialist areas. Students are guided through structured projects in the first semester and examine the process of drawing, art making and design within the compulsory courses: 5101 Drawing, 5102 Design, 5103 Materials & Processes, before starting their specialism in the second semester. Students also participate in an intensive week-long workshops that enable them to collaborate in teams and/or work independently to produce collective creative outcomes. Workshop projects may include co-producing a graphic novel, a short film/video, tikanga Māori and harakeke weaving techniques.
Critical and Contextual Studies
A fully integrated programme of critical and contextual studies supports all studio specialisms. Visual Theory initiates students into the language of critical discourse and critique. Students learn to analyse, critique, discuss, write and conduct research related to the practice of art and design. Cultural Studies and Modern Art and Design History assist students in positioning their art and design practice within a broader cultural and historical context.
Year One Graphic Design courses
Students wishing to specialise in Graphic Design will be required to complete the specialist Graphic Design course: 5400 Studio Practice Graphic Design throughout the second semester. The course is considered fundamental to graphic design practice and will include a balance of contemporary and traditional skills and knowledge. For example, the course content may include the following: image design, design methods, print media, typography, publication design, web and user interaction design.
Year One Supplementary Electives
Additional to the specialist courses, students have an opportunity to select from a range of elective courses. Elective courses enable the year one student to test out other specialist areas, before firming up their decision to specialise in a subject area. Elective courses are available throughout the year and may include the following:
• 5202 Community Engagement
• 5203 Painting
• 5302 Screen printing
• 5402 Graphic Print Processes
• 5403 Mapping for Graphic Design
• 5404 Publication Design
• 5502 Reading the Photographic Image
• 5503 Intermedia
• 5504 Digital Imaging
In Year Two, students develop work in increasingly specialised areas of graphic design, including publication design, identity design, information graphics and web design. Students learn how to develop projects towards their own areas of interest in preparation for Year Three study. Studio Research assignments, projects and/or workshops are mainly lecture-initiated but largely student-directed and are based around a series of in-depth, Graphic Design topics that support students to evaluate complex issues and discuss critical frameworks relevant to contemporary practice.
As students progress from Year Two into Year Three, their ability to apply more advanced skills and knowledge and critically reflect on practical research work undertaken in the studio.
Entrepreneurship I also provides an opportunity for Year Two students to apply their creative, practical and theoretical knowledge with an introduction to small business start-ups, marketing and public relations that lead to more integrated and substantiated studio research projects and prepare students for their careers beyond completing their degree.
Critical and Contextual Studies in Years Two and Three
The integrated programme of critical and contextual studies continues in Years Two and Three. In Year two students undertake a one-semester course in Modern and Contemporary Art and Design Survey, that addresses contemporary theory and debates around the subject specialism of their choice. Year three students extend on this learning in Issues in Contemporary Practice II and Entrepreneurship II which include the opportunity for applying knowledge in a work placement. This can involve either a placement within an appropriate sector of the Graphic Design industry or the planning and execution of a professional public exhibition.
In addition, students select from a range of theory elective courses that are offered within a suite of Year Two and Year Three courses. The courses include a variety of topics that strategically deepen students' contextual, theoretical and practice-based inquiries. Students select from the following:
• 6105 Intellectual Property and Creative Industries
• 6120 Art and Design for a Sustainable World
• 6121 Contemporary Art: Asia and the Pacific Rim
• 6122 Relational Aesthetics
• 6123 Scripting the Body
• 6125 The Post-Postcolonial and Globalisation
• 6126 Gender & Identity and Contemporary Media
• 6127 Age of Enlightenment
• 6128 Making Art in a Globalised World
• 6129 Public Project
Year Three students extend their creative and contextual skills by undertaking increasingly self-directed studio work, culminating in a second semester-long graduating project and exhibition. Students create a body of work, or a series of projects directed towards exploring an area of inquiry relevant to contemporary graphic design. Projects may be a mix of conventional graphic design industry projects like website, magazine or identity design, or they may produce something more speculative such as typeface design or engaging in self-publishing. Theory, contextual studies and a programme of guest lecturers, individual supervision and group critiques support their independent study.
Postgraduate Study: BFA (Hons) NZQF Level 8
Whitecliffe BFA graduates are industry-ready at the end of their three-year degree.
Included in the suite of Whitecliffe post-graduate programmes, Whitecliffe offers an additional one year, stand-alone BFA Honours qualification, directly following on from the BFA degree, with places available by application only. Its purpose is to consolidate the learning and achievements of the BFA through the realisation of a sustained practice-based, studio-centred, research inquiry and to further prepare students for professional life as creative practitioners or for ongoing postgraduate study. Attainment of this qualification allows for a five-year pathway to Masters degree completion for those students interested in further academic study.
Life after BFA Graphic Design
Graphic Design is a profession that offers an exciting mix of creative, conceptual and commercial possibilities. Graphic Designers find work in a range of specialist areas, creating everything from Print Publications to Environmental Signage; they also collaborate with others to create Posters installed around the city streets or Websites with ever-changing content downloaded anywhere in the world.
The Whitecliffe curriculum gives students a well-rounded understanding of the (at least) century old, and ever-changing field of Graphic Design. Students graduate with technical skills, creative ability, commercial awareness and historical perspective. They learn to explore with all technologies, software and content development needed to produce projects across Print and Digital Media. Links to industry develop through guest lecturers and an internship in a commercial environment, such as a publishing house, or design studio. Students are also encouraged to do freelance work, organise their own exhibitions and enter competitions.
In their final year of undergraduate study, students write their own brief, which allows them to follow their individual interests and hone their specialist skills.
Employment opportunities abound because of the ever-increasing scope of the Graphic Design industry. Graduates find work with local and international firms across a range of possible work environments. Graphic Designers often work in small boutique firms of two to 10 people, but there are also a large number of design studios with over 30 employees. Many businesses employ Graphic Designers for in-house design roles. There are also a growing number of freelance opportunities for entrepreneurial designers who prefer the
Key Information for Students
Jonty ValentineHOD Graphic Design
Jonty is a Lecturer, Graphic Designer and sometimes a Curator and Writer. Alongside his teaching commitments, he runs an internationally acclaimed design studio.Continue reading
Sheahan HuriLecturer - Graphic Design
Bio coming soon...Continue reading
Rebecca SteedmanLecturer - Graphic Design
Rebecca holds a Master of Fine Arts from Elam School of Fine Art, University of Auckland and a Graduate Diploma in Computer Publishing and Design.Continue reading
Henry SymondsAcademic Director - Undergraduate Studies
Henry Symonds completed his undergraduate studies at the Michaelis School of Fine Art, University of Cape Town.Continue reading
Giles PetersonLecturer - Contextual Studies
Giles lectures in contextual studies in New Zealand / Pacific art and design history; Contemporary art and design history, Fashion theory and more.Continue reading
Where could this programme take you?
The degree prepares students for self-employment through compulsory business skills courses, including Management Studies, Public Relations and Marketing. Graphic Design is a vital industry in New Zealand and overseas. It is increasingly important for companies and organisations to communicate clearly and engage with an audience across Print, Web, and interactive media. The field also continues to grow with developments in Branding, Interactive Design and Design Management.
Jobs related to this programme
Moving Image Design
Digital / Interactive / Web Design
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