Certificate in Digital Media + Design Course Outline
The Certificate in Digital Media and Design introduces students to the fundamental principles of digital media and design, providing a foundation of understanding, evidenced in a comprehensive portfolio and appropriate to further study in any design/arts related area.
The emphasis is on practical projects and broad understanding of digital media and design issues, but is supported by conceptual content and knowledge. This ensures that students develop appropriate thinking skills and can manage projects/briefs under broad guidance; and gain a broad base of art and design-related knowledge so they are equipped with the learning strategies, attitudes and skills for further tertiary study.
Graduates will produce a portfolio and gain a broad knowledge of digital media and a design-related subjects to ensure they are equipped with the learning strategies, attitudes and self-management skills for further tertiary study and or entry level vocations.
Why choose Whitecliffe Pre-degree Certificates?
The Certificate in Digital Media + Design introduces students to the fundamental principles of Digital Media and Design, providing a foundation of understanding, evidenced in a comprehensive portfolio and appropriate to further study in any design/arts-related area.
The emphasis is on practical projects and a broad understanding of digital media and design issues but is supported by conceptual content and knowledge. This ensures that students develop appropriate thinking skills and can manage projects/briefs under broad guidance; and gain a broad base of art and design-related knowledge so they are equipped with the learning strategies, attitudes and skills for further tertiary study.
Graduates will produce a portfolio and gain a broad knowledge of digital media and design-related subjects to ensure they are equipped with the learning strategies, attitudes, and self-management skills for further tertiary study and/or entry-level vocations.
Graduates will gain skills and knowledge to fill junior assistant and/or support roles in creative and/or arts industries. Successful completion of the programme results in the award of the New Zealand Certificate in Digital Media and Design (Level 4).
Drawing + Digital Media
Students are introduced to a range of drawing and digital media software, techniques and concepts leading to the production of a portfolio of work. The project briefs are designed to introduce students to practical drawing and digital design skills and concepts, and to develop visual and digital literacy and a body of knowledge and skill base pertinent to progressing in a range of digital media and design specialisations. Topics include but are not limited to: Drawing + Design Techniques, Colour Theory, Observation Drawing, Mixed Media, Illustration, Collage Techniques, Typography, Adobe Indesign ®, Photoshop ®, After Effects ®.
Students are introduced to the principles, elements, and processes for creating a design. Students will be introduced to commonly used design software, and encouraged to think about how it can contribute at all stages of the art making and design process. The emphasis will be on providing students with basic competency and a general awareness of the possibilities of the technology, rather than on developing advanced technical skills.
This is an introduction to graphic illustration processes and techniques relating to specific target markets. Students will select and experiment with illustrative media and gain basic rendering techniques and a broad knowledge of contemporary themes in graphic illustration. The course includes discussions around the many different conceptual approaches to graphic illustration.
This is an introduction to elementary materials, working methods, processes and concepts of publication design. Students will experiment with media and gain basic digital and drawing techniques, print processes, layout techniques etc. to communicate publication designs to a target audience. The course includes discussion around different conceptual and practical approaches within current, contemporary publication design formats and styles.
The Certificate in Digital Media and Design programme also includes 5-day workshops in Visual Research II, Contextual Studies II, and Portfolio Techniques II
Graduate Story: Israa Barghash
Israa Barghash, who was born and raised in Syria, enrolled in the Certificate in Digital Media & Design in July 2017 and is now a recent graduate, having completed the 18-week programme with high marks and a strong portfolio. She tells us about her background and her student learning experience at Whitecliffe.
Israa, whose home country is well-known for its architecture, food and the ancient cities of Palmyra and Mari says “I didn't integrate my culture with my studies at Whitecliffe. Instead, I took the opportunity to explore a lot of other cultures and social issues in my research and studies. For example, in the first workshop project, I explored the Tā moko tattoos of Māori. For another workshop about activism, I chose the topic of suicide and the effect it has on people and society.”
She chose the Certificate in Digital Design & Media because she wanted to learn new skills as well as digital design techniques - “Whitecliffe encouraged me to research and develop creative and interesting projects, to develop my critical-thinking and design practice, and to build my portfolio step-by-step.” She continues, “what I really enjoyed about the learning environment was how the students were interested in similar things and were all taught methods for thinking creatively and as individuals. The supportive environment gave us all the confidence to show our work.”
Whitecliffe “is an inspiring place, which gives students the resources to build on their own ideas and excel in their area of study. Completing the programme with this skill level has opened a lot of doors for me professionally already - I have been asked to design websites and design café menus. It is such a huge thing for me that gives me great pleasure and I am very grateful to Whitecliffe.”
As for the future, Israa will continue to practice and develop her skills and keep up with her research of designs and designers. She hopes to build her knowledge towards studying architecture.
Matt EllwoodHead of Department - Fine Arts
Matt Ellwood completed his undergraduate studies at Auckland University’s Elam School of Fine Arts and has a PGDip in Teaching from Auckland College of Education.Continue reading
Amanda LeveyProgramme Director - Arts Therapy
Amanda gained her psychology degree from the University of Melbourne, and did extensive training in the USA in the Halprin Method.Continue reading
Lynnemaree PattersonHead of Department - Certificates
Lynnemaree received her Bachelor of Fine Arts from Whitecliffe College in 2005. Prior to that she taught Expressive Arts in Papua New Guinea.Continue reading
After gaining a Bachelor of Counselling at the end of 2013, Kathrin worked in two NGO with people of all ages who had an abuse history.Continue reading
Matt Dowman received his BFA from Whitecliffe in 2002, and a MFA with honours from Auckland University’s Elam School of Fine Arts in 2004.Continue reading
Henry SymondsSenior Lecturer - General
Henry Symonds completed his undergraduate studies at the Michaelis School of Fine Art, University of Cape Town.Continue reading
Christina ReadSenior Lecturer
Christina Read emigrated from the United Kingdom in 2003. She has an MFA from Elam School of Fine Art, University of Auckland.Continue reading
Kennedy Kioa FaimanifoLecturer
With over 13-years’ experience in Digital Art + Design, Kennedy is teaching our Certificate in Digital Media + Design at our Manukau campus.Continue reading
Bio to comeContinue reading
Caryline BorehamSenior Lecturer
Bio coming soon
Bio coming soon
Oleg PolounineFine Arts Technician
Bio coming soon
Dr Julia TealeLecturer
Dr Julia Teale gained her PhD from the University of Auckland and her MFA at the University of Cape Town, Higher Dip Fine Art, Technikon Natal.Continue reading
Noel IvanoffMaster of Fine Arts Lecturer
Noel completed his undergraduate studies at the School of Art, Otago Polytechnic before completing a certificate in advanced studies at St Martins School of Art in London.Continue reading
Yoon Tae KimPhotography Technician
Bio coming soon.Continue reading
Wendy is a practicing artist and registered clinical arts therapist who works alongside Whitecliffe's arts therapy students.Continue reading
Yolunda HickmanActing Programme Director - MFA / Lecturer
Yolunda Hickman completed her MFA at Elam in 2013 and is a current Doctoral candidate there with a focus on the visual semiotics and limitations of communication systems.Continue reading
Rose Meyer gained a Master of Fine Art with First Class Honours in 2015 and a Post Graduate Diploma of Arts Management with Distinction in 2017 at Whitecliffe College.Continue reading
Richard completed his MFA from the University of Auckland in 2001. He employs a multi-disciplinary practice including; sculpture, photography, installation plus more.Continue reading
Pip RanbyPlacement Coordinator / Lecturer
Pip is the general co-ordinator for the first year of the Master of Arts in Arts Therapy programme, and leads the co-ordination and teaching of the clinical skills training.Continue reading
Melissa completed her Bachelor of Fine Arts in 2003, and her Master of Fine Arts in 2012, both at Whitecliffe College.Continue reading
Jill completed her undergraduate studies in 1991 at the College of Fine Arts, University of New South Wales, Australia and gained an MFA with First Class Honours.Continue reading
Giles lectures in contextual studies in New Zealand / Pacific art and design history; Contemporary art and design history, Fashion theory and more.Continue reading
Glen gained his Master of Fine Arts at the Elam School of Fine Arts, Auckland University, in 2012.Continue reading
Clayton has a diploma in teaching majoring in Art and Physical Ed from the University of Canterbury.Continue reading
David is a documentary and editorial photographer, digital producer, writer and field recordist.Continue reading
Bettina works as a lecturer in the MAAT and course co-ordinator for the PgDip in Christchurch for Whitecliffe College.Continue reading
Dr Deborah GreenProgramme Director, Arts Therapy
Deborah began her career in applied theatre and adult education and worked for 15 years within the South African University and Health sectors as theatre director.Continue reading
Where could this programme take you?
Graduates will gain skills and knowledge to fill junior assistant and/or support roles in creative and/or arts industries.
Jobs related to this programme
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