“My job title is simply ‘designer’ but the work I do is quite multidisciplinary, ranging from design and illustration to motion graphics and 3D modeling,” says graphic design graduate Savith Wadasinghe.
Immediately after graduation, Savith began freelancing wherever he could. He took a month-long contract at Brandspank, a boutique agency that specializes in broadcast design and motion graphics for clients, including Rialto TV, Igloo and Sky TV. When Savith’s month was up, Brandspank hired him.
“The work is varied and unpredictable; and that is what I love about it.”
It is also cutting edge. Brandspank recently won a bronze award in The Best Awards - Graphics Design Arts segment for their work on the Jones Channel branding. Savith is part of that design team. He was also involved with two big projects that recently won silver awards for Best Ident and Channel brand of the year at the Promax Awards in Sydney.
“We were up against massive agencies from Australia and we grabbed some of the most prestigious awards!” he declares.
As a Whitecliffe graduate Savith says he approaches design from a strong creative perspective; an approach he feels differentiates him from other designers.
He adds he also felt well prepared for the commercial demands of the real world.
“Whitecliffe taught me to be disciplined and cope with the pressure of intense deadlines; essential skills when producing work for clients.”