Byung Ryoo



Byung works as a designer for gardyneHOLT as well as running a collaborative business selling Korean cosmetics on-line and through a newly-opened store in Newmarket. Balancing the demands of being a full-time designer as well as growing his own business where he can share Korean culture and products is the perfect solution for Byung and he feels that “the business benefits from the design, website and marketing skills I learned at Whitecliffe.”

Byung lives in New Zealand permanently but when he started at Whitecliffe he was an international student from South Korea who had been studying at high school in Auckland and when he graduated at the end of 2010 he did so with the Graphic Design Prize as top student.

Byung says “Studying a BFA meant I was exposed to broad areas of art and design in my first year before I made my final selection of Graphic Design. The lecturers helped me by discussing my strengths and the most suitable direction to take. Those broader skills like photography, continued throughout the degree and still benefit my practice as a designer today.”

Reflecting on his time as a student he continues “As students, we participated in internal and external competitions, interned with quality design studios and learned real-life skills including how to make an effective presentation to clients. Whitecliffe taught me design process and how to critically analyse my own work – ensuring I can now deliver the best results for my clients.”

Byung Ryoo