Master of Arts in Arts Management

National Qualifications Framework (NQF) Level: 9
NQF Credits: 240
EFTS: 2.0
Exit qualification: Master of Arts in Arts Management
Qualification Code: PC2196
Duration: 2 years low residency
Next Intake:  february 2016
Application Deadline: may 31 for july intake; October 31 for February intake
Campus: Main Campus, 24 Balfour Road, Parnell, Auckland 1010, New Zealand

Artist, entrepreneur, intellectual, manager, educator, social worker, politician; an arts manager requires multiple skills. The enormous growth in arts companies and organisations with paid administrators in New Zealand over the last 20 years has developed an ever-increasing need for professional arts managers.

Traditionally arts managers tend to fall into two categories; those with a business background and those who are, or have been artists and wish to develop their business skills. Whitecliffe's Master of Arts in Arts Management (MAAM) degree provides a much needed bridge between art and commerce.


The programme develops theoretical knowledge and professional skills from the perspective of the arts and is directed towards people with interests in areas such as theatre, film, visual arts, dance, music, design, galleries, community arts, and council or government arts organisations and arts management.

The Whitecliffe MAAM is a low-residency programme that requires attendance at 17 intensive weekend seminars, plus a substantial amount of independent course work scheduled in the students' own time. Students can continue in their employment, but must schedule release time as needed - keeping in touch with lecturers and other students through online communication. A computer and Internet access are essential.

Click on the image below to view or download the prospectus



The MAAM programme includes monthly weekend seminars with high calibre guest speakers from industry, tutorials and discussion groups. The programme also involves independent study courses, internships based on field experience and written research projects. During the first three semesters, students complete six compulsory courses. In their fourth semester students select from a group of self-directed research electives.  

A student's course of study includes seminars and supervisor contact and may include work-related experience, independent research, industry case studies, interviews, readings and assignments.


There is one intake in February and one in July for the MAAM however, applications for admission can be submitted at anytime. Applications received after the application deadlines will still be considered for entry subject to places being available.

The two-year Masters of Arts in Arts Management has been approved and accredited by the New Zealand Qualifications Authority (NZQA) under the provisions of the Education Act 1989.


For  Arts Management  programme enquiries contact:

  • Postgraduate Programme Manager, Pam Young Contact Us or
  • HoD Arts Management, Lloyd Williams

 Click here to download the Master of Arts in Arts Management Course Information.