ARTS AND DESIGN CERTIFICATES

Left school and working hard? If you haven't previously studied at tertiary level  or tried arts and design before check out the NZ Certificate in Arts and Design or the NZ Certificate in Digital Media and Design.



Each semester-long programme (18 weeks) concentrates on developing a portfolio for application to on-going tertiary study at Whitecliffe, elsewhere in New Zealand or overseas.

The programmes also provide an opportunity for those not wishing to continue with further formal academic study to explore their artistic skills in a creative environment. Students who enrol in these programme have varying levels of ability, ranging from complete novices to those who have some experience.

Students gain the confidence to step beyond their boundaries while learning basic art and design skills and developing an extensive portfolio which will support an application to higher levels of study such as the Bachelor of Fine Arts (BFA).

Both programmes provide an opportunity to experiment and learn under the practical guidance of dedicated art lecturers who encourage students to develop skills over a range of mediums in order to express themselves. Successful students will achieve an arts qualification and a professionally prepared portfolio.  Life experiences often enrich a students ability to interpret assignments and produce work in unique and varied ways. The Certificate programmes enable students to develop a portfolio and experience what it is like to become part of the arts community at Whitecliffe.

All students must complete an Orientation Workshop and Folio Preparation Workshop.  Students are expected to spend 25 to 30 hours at Whitecliffe each week, followed by 5 to 10 hours of work at home. Class sizes are limited to a maximum of 20 students per class so that lecturers can offer personalised student contact and critique.

FOLIO

By the end of the 18 weeks, every student is required to exhibit a folio of studio work. Although successful completion of the Certificate in  Arts & Design or the Certificate in Digital Media and Design  does not guarantee automatic admission into the Bachelor of Fine Arts Degree programme, it does enhance the students chances of continuing to a more advanced level.



CERTIFICATE IN ARTS and DESIGN

PROGRAMME OVERVIEW

The programme focuses on developing skills in general Drawing, Painting and Design courses while offering opportunities for more focused sampling and exploration within four areas (Fine Arts, Photo Media, Fashion Design, and Graphic Design,) which are the departments within the Bachelor of Fine Arts programme at Whitecliffe.

The emphasis is on practical projects and broad understanding of visual arts and design issues, supported by conceptual content and knowledge. This ensures that students develop appropriate thinking skills and can manage projects/briefs under broad guidance; and gain a broad base of art and design- related knowledge so they are equipped with the learning strategies, attitudes and skills for further tertiary study and/or entry level employment in the field.

Graduates will produce a portfolio and gain a broad knowledge of art and design- related subjects to ensure they are equipped with the learning strategies, attitudes and self -management skills for further tertiary study and or entry level vocations.

Graduates will gain skills and knowledge to fill junior assistant and/or support roles in arts and/or creative industries. Successful completion of the programme results in the award of the New Zealand Certificate in Arts and Design (Level 4).

DRAWING and PAINTING

Students are introduced to a range of drawing and painting techniques and concepts leading to the production of a portfolio of work. Gaining a basic understanding of mark making and rendering, students learn how to develop drawings from preparatory sketches. A basic introduction to practical painting skills, mediums, techniques and concepts, students work from an initial concept, developing paintings from preparatory sketches and colour studies and completing an artwork to a basic level. Topics include but are not limited to: Painting + Drawing Techniques, Painting, Colour Theory, Observation Drawing, Mixed Media, Collage Techniques, Art + Narrative, Art + Social Commentary, Body + Space.

DESIGN

Students are introduced to the principles, elements, and processes for creating a design. Students will be introduced to commonly used design software, and encouraged to think about how it can contribute at all stages of the art making and design process. Working with a range of different media and through demonstrations, discussion, studio and computer lab activities and assignments students will develop a basic understanding of composition and colour and image and text

PHOTO MEDIA

Students will experiment with photographic concepts and processes and gain basic knowledge of composition within the photographic media, dark room processes, image capture skills, editing techniques and gain a broad knowledge of contemporary themes in the photographic medium. The course includes discussions around the many different conceptual approaches to photo media within art and design.

PRINTMAKING

This course includes fundamental printmaking processes; printmaking studio management & safe practices, making a plate, intaglio inking methods, printing methods, using the press & screen printing, including stencil creation & printing on both paper & fabric. Students will develop an elementary theoretical and conceptual understanding of one or more contemporary printmaking processes.

The Certificate in Arts and Design programme also includes 5-day WORKSHOPS in Visual Research, Contextual Studies, and Portfolio Techniques.

CERTIFICATE IN DIGITAL MEDIA and DESIGN

PROGRAMME OVERVIEW

The programme focuses on developing skills in general Drawing, Design and Digital Media while offering opportunities for more focused sampling and exploration within Graphic Illustration and Publication Design. This programme prepares students for essential skills and knowledge that can be further developed in Fashion Design, Fine Arts, Graphic Design and Photo Media, which are departments within the Bachelor of Fine Arts programmes at Whitecliffe.

The Certificate in Digital Media and Design introduces students to the fundamental principles of digital media and design, providing a foundation of understanding, evidenced in a comprehensive portfolio and appropriate to further study in any design/arts related area.

The emphasis is on practical projects and broad understanding of digital media and design issues, but is supported by conceptual content and knowledge. This ensures that students develop appropriate thinking skills and can manage projects/briefs under broad guidance; and gain a broad base of art and design-related knowledge so they are equipped with the learning strategies, attitudes and skills for further tertiary study.

Graduates will produce a portfolio and gain a broad knowledge of digital media and a design-related subjects to ensure they are equipped with the learning strategies, attitudes and self-management skills for further tertiary study and or entry level vocations.

Graduates will gain skills and knowledge to fill junior assistant and/or support roles in arts and/or creative industries. Successful completion of the programme results in the award of the New Zealand Certificate in Digital Media and Design (Level 4).

DRAWING and DIGITAL MEDIA

Students are introduced to a range of drawing and digital media software, techniques and concepts leading to the production of a portfolio of work . The project briefs are designed to introduce students to practical drawing and digital design skills and concepts, and to develop visual and digital literacy and a body of knowledge and skill base pertinent to progressing in a range of digital media and design specialisations. Topics include but are not limited to: Drawing + Design Techniques, Colour Theory, Observation Drawing, Mixed Media, Illustration, Collage Techniques, Typography, Indesign ®, Adobe Photoshop ®, After Effects ®.

DESIGN

Students are introduced to the principles, elements, and processes for creating a design. Students will be introduced to commonly used design software, and encouraged to think about how it can contribute at all stages of the art making and design process. The emphasis will be on providing students with basic competency and a general awareness of the possibilities of the technology, rather than on developing advanced technical skills.

GRAPHIC ILLUSTRATION

This is an introduction to graphic illustration processes and techniques relating to specific target markets. Students will select and experiment with illustrative media and gain basic rendering techniques and a broad knowledge of contemporary themes in graphic illustration. The course includes discussions around the many different conceptual approaches to graphic illustration.

PUBLICATION DESIGN

This is an introduction to elementary materials, working methods, processes and concepts of publication design. Students will experiment with media and gain basic digital and drawing techniques, print processes, layout techniques etc. to communicate publication designs to a target audience. The course includes discussion around different conceptual and practical approaches within current, contemporary publication design formats and styles.

The Certificate in Digital Media and Design programme also includes 5-day WORKSHOPS in Visual Research II, Contextual Studies II, and Portfolio Techniques II

APPLICATIONS

Applications for admission can be submitted anytime. Entry is subject to places being available.

Prospectus

Click on the image below to view or download the prospectus


Whitecliffe_Booklet_Certificate_WEB_2016_thumb_180x245

Click here to view work by Foundation students.

Certificate IN Arts and Design
National Qualifications Framework (NQF) Level: 4
NQF Credits: 60
EFTs: 0.5
qualification: nz Certificate IN Arts and Design  or nz certificate in digital media and design
Qualification Code: PC3446
Duration: 18 weeks, Full Time
Intakes: February / July
Preferential Applications by
For February intake: Mid Feburary
For July intake: Mid July

Campus:
Parnell: 24 Balfour Road, Parnell, Auckland