Programmes used:
Adobe® Creative Suite including: InDesign, Illustrator, Photoshop,
ImageReady and GoLive.
Macromedia® Flash
Adobe® After Effects
Year Two
Year Two students engage in a broad range of design projects that introduce
them to the fundamental processes, theories and practice of Graphic Design.
Students develop their creative and conceptual abilities while also learning
the basic technical skills they need to generate their ideas. We provide clear
instruction and exercises that correspond with creative assignments so that
students can apply and extend what they have learnt. All computer software is
up to date and of international industry standard.
Year Three
In Year Three students develop work in specialised areas of Graphic Design.
This includes projects focussed on branding, packaging, motion graphics,
illustration, screen-printing, promotion, corporate and magazine publishing,
animated web design and photographic art direction. Some projects are based on
competition briefs or are 'live' briefs given by clients to the students.
Students also select an area of design of interest to them and generate their
own brief for an Independent Studio project. They work on this throughout the
year and overall it generates a diverse range of individual, conceptual and
commercial projects. Students also spend time completing an Internship in a
commercial design environment, such as a publishing house, advertising agency
or design studio. This gives them the opportunity to experience working
professionally with practising designers and develop links to the industry.
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Year Four
Year Four students extend all their creative and contextual skills by
creating a self-directed studio project and a final portfolio of resolved work.
There are both commercial and conceptual elements within Graphic Design and we
offer an open and creative approach. Students can choose to tailor their final
year studies towards a more commercial project like a website, magazine or
branding or to utilise their design skills to produce something inspired by
personal interests such as typographic patterns or experimental book design.
Theory and marketing topics and a programme of guest lecturers, individual
supervision and group critique support their independent study.
Beyond
Whitecliffe graduates may find employment in New Zealand or overseas, or
develop their own freelance design and illustration work. Graphic design is a
diverse industry with work opportunities in design studios, publishing houses
and firms specialising in brand identity design, web design and multimedia.
Advertising agencies, marketing consultancies and companies with in-house
graphic design personnel also look to employ graphic design graduates who are
passionate about their chosen career path.
Click here to see Graphic Design pictures
Click here to see
the online portfolios of the 2008 Graphic Design Graduates
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