The Indigenous Māori Fashion Apparel Board (IMFAB) co-founded by Ata Te Kanawa and Rex Turnbull, introduced its Miromoda Maori Fashion Design Awards Competition as a way to showcase fashion from both emerging and established designers of Maori descent. IMFAB has taken its annual fashion design awards competition “from flax roots in 2008 to an international level in 2014.” This year, entries were submitted from Rotorua, Queensland, Auckland, Hamilton, Byron Bay, Christchurch, Tauranga, Wellington and Copenhagen. Renowned design professionals judged the competition headed by Founding Director of New Zealand Fashion Week Dame Pieter Stewart, alongside fellow judges, former retailer Anthony Morsinkhof and Editor of Lucire magazine Jack Yan.
The 2014 Miromoda Maori Fashion Design Awards Competition was held in Wellington on 21 June. “The judges were very receptive to my collection and the positive feedback was so nice to hear after all my hard work. I really enjoyed getting to know other Maori designers from all around New Zealand. It didn’t feel like a competition at all, more like a celebration of talent,” said Amber. As one of the winners in the Established Designer section, she has been given the opportunity to present her designs in the Miromoda showcase at New Zealand Fashion Week taking place 25th - 31st August 2014 in Auckland. In the past, the New Zealand Fashion Week Miromoda showcase has attracted more than 1000 attendees, including industry professionals, international media and buyers for the 25-minute collection presentation.
Whitecliffe congratulates Amber on her remarkable achievement.