Jeannie Burnside

Jeannie Burnside – Graphic Design Year Three

“My class at Whitecliffe has become a second family. I don’t think many people can say that about their tertiary experience,” says Year Three Graphic Design student Jeannie Burnside.

Jeannie excelled in Design and Technology at her school ACG Strathallan College in Karaka coming third in the world in her A-level Cambridge International Examinations. She set tough criteria in her choice of tertiary study.

“I wanted small class sizes, one on one contact with lecturers, a creative stimulating work environment that was clean and modern, friendly students and top success rates. This led me to Whitecliffe, the only place where I wanted to study in New Zealand. I have not once regretted that decision.”

After exposure to a number of creative mediums in her first year, Jeannie chose graphic design because of its diverse career avenues. She valued her experience of completing Year One of the Whitecliffe BFA programme, as it gave her the opportunity to experiment with different creative mediums before confirming what she wanted to study further. “In my first year at Whitecliffe, I started to realize that my work had quite a graphic approach, so I thought I would give it a go to see if it was for me.”

“I also love how - with design - you are creating something that has a function; that gives back to the world.”

 Jeannie is looking forward to a trip to New York in 2015 to attend the New York Typography Summer School, as part of the Wikiriwhi Scholarship that she was awarded by Whitecliffe earlier this year. “I am really excited about graduating at the end of this year and entering the industry of graphic design from a branding and packaging perspective, my first love in design”.

t Whitecliffe, Jeannie has enjoyed having the freedom to experiment with new ideas to challenge her abilities as a designer. She talks about the “excitement involved in discovering interesting projects-I love being able to play with a range of media like screen printing and hand-rendered typography, rather than purely working digitally. Being surrounded by clever people producing innovative work every day is really motivating.”

Jeannie’s advice for anyone considering furthering their study in Graphic Design would be to have a really positive attitude towards new challenges. “It is important to accept criticism and genuinely take it on board. A strong dedication to making your work better will also guarantee progression with your work in a positive direction”.

Currently, Jeannie is working on her graduate project. She says, “the project investigates how brand and innovative packaging strategies for portioned and unprocessed healthy foods caters to consumers of convenience while improving consumer health and reducing waste.” She further explains “the envisioned concept would be positioned as an independent convenience supermarket that sells a variety of portioned (tailored to female and male dietary requirements) unprocessed healthy food products.”

Jeannie Burnside