Fraser Bingham

Fraser Bingham

Fraser graduated with a BFA from Whitecliffe  in 2011 winning  the top Graphic Design prize.

“My Whitecliffe tutors taught me design thinking and how important the design process is,” says Graphic Design graduate Fraser Bingham.

A full-time graphic designer in a small boutique studio, APLUS Design Studio, Fraser works with clients ranging from Mexico restaurant, to luxury spirits and corporate sports organisations such as the NZRPA.

“We’re constantly receiving new jobs while also evolving and adding value to current clients.”

He says APLUS is a great environment to work in.

“The stereo is always on and everyone’s working on very different briefs in quite a concentrated space, making for a highly creative, diverse output.”

Fraser is responsible for taking a client’s brief from concept to final solution, working on identity, packaging and digital outcomes for new or existing brands.

“The solid understanding of design theory and history that I got at Whitecliffe ensures I make informed contributions to any given brief.”


Fraser Bingham