After graduating at Whitecliffe College of Arts and Design in 2008 I launched my label ‘Tara Cunniffe’ in May 2009. I presented my 2010 A/W Collection at Air New Zealand Fashion Week 2009 in the GHD New Generation Group show. At present I have one stockist in Christchurch that stocks my clothing and I custom-made garments for clients. My goals this year are to have several stockists in New Zealand and to start selling my clothing online. I am also planning a trip to LA to introduce my label in America.
My women’s wear label ‘Tara Cunniffe’ is influenced by architecture and its relation to the art of construction. My design processes are associated by my perception of fashion and structural design. My ambition is to be successful in my chosen field and create a point of difference. Whitecliffe College has given me skills and knowledge that have helped me immensely along my creative journey.